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Don't Let Your Two Way Radio Dealer Hold You Hostage

When a two way radio dealer can't earn his customer's loyalty by offering great prices and service, he's often got a different tool at his disposal: locking the radio so that it's difficult for other dealers to read. Some manufacturers have an option in their programming software that allows a dealer to mark a radio as unreadable, preventing other dealers from easily determining the frequencies and other setup information. The goal could only be to hold the customer hostage, preventing them from taking their business elsewhere. This is a terrible practice and is unethical. On top of that it doesn't work, so I'd like to encourage all of our competitors to join us in leaving radios unlocked.

I probably shouldn't be giving advice to the competition, but in this case I can't help myself: This tactic does not retain customers! Therefore, speaking to other dealers, I ask that you consider the consequences and put the customer first. Once a customer finds out that you've locked their radio, they've already gone to another dealer! Maybe they thought they really liked you, and they only went to a different dealer just this once because you were out of stock, or out of town, or some other reason that makes a lot of sense. What do you think are your chances of seeing this customer again after the new dealer tells them you locked their radio and are trying to hold them hostage? Locking the radio doesn't accomplish what you would like it to, anyway! We've been in business since 2002 and have never had a situation in which we were not able to eventually determine how a radio is programmed; you just make it more difficult and further inconvenience your former customer.

Speaking directly to our customers, let me assure you on this. Here at Buy Two Way Radios, we will never prevent you from reading a radio that you have purchased from us. In most cases we will even include a printout of your programming information when we ship your radios, which makes it even easier for you to go to a competitor. We do our best to offer great products at great prices with great service, but if we haven't earned your repeat business then we don't deserve it.

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